Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be a part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters – committed to life’s moments and the people who create them. We partner with the best retail stores in over 1300 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You are an action-oriented offline media planner and buyer. You do not believe it’s a question of Brand v. Performance media, you believe that offline media channels can both deliver branded communications + drive measurable business results. You thrive when you are able to get results and apply your strategic approach to create a vision for offline media efforts and execute against those goals. You are resourceful and know when and what levers to pull and refuse to stop short of measuring business impact with a laser focus on driving new buyer acquisition. You love testing and iterating on new ideas and have an appreciation of experimental test design. You are an offline media specialist.
You have a consistent track record of success and 5+ years working in TV planning with client-side experience. We’d be super impressed if you have experience in all of the following: TV, radio, OOH (out-of-home), and direct mail (bonus: you’ve also managed digital channels).
What the role is
In the Senior Manager, Offline Media role, you will be an integral part of the Marketing Acquisition team, responsible for ensuring complete alignment of our offline media efforts to total business strategy. On Day 1, you will be Drizly’s in-house expert on all things offline media and partner closely with our newly hired TV agency partner. You will work to uncover key insights and apply your findings into our new offline media channels, ensuring continuous improvement. As our offline media expert, you will collaborate across our marketing team (including digital media, brand, & analytics) to provide quantifiable new buyer growth. As Drizly continues to invest in offline media, you will be responsible for scaling our streaming & linear TV program, ensuring alignment of our offline media strategy to increase the lifetime value of our customers.
Please note: this role can be performed remotely anywhere in the United States with the exception of Colorado.
In this role, you will:
- Drive offline media planning and lead Drizly’s agency partner to ensure execution of offline media strategy
- Responsible for crafting thorough measurement approach and continue to A/B test new ideas and iterate on validated campaigns
- Report out to marketing and the broader organization on new buyer acquisition reporting
- Own relationships with key TV network partners, working towards deep coordination across measurement, creative ad formats, & brand integrations
- Co-author creative briefs (w/ Brand team) to ensure that key customer insights drive breakthrough creative, w/ measurable testing across creative concepts
- Partner with Analytics to apply geo-specific insights (of 2-side marketplace) to media buys
- Collaborate with digital media peers to constantly explore any/all media channels
- Own budget forecasting & reconciliation of all offline media dollars
The Other Stuff
- Competitive salary
- One-on-one professional coaching with an external expert
- Health, Dental and Vision Insurance
- Flexible vacation policy
- 401(K) Plan
- Added perks
You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
BEFORE YOU APPLY…
We ask that you please remove all identifying information from your resume before you upload it on the next page in an effort to help us remove unconscious bias from our resume review process. Drizly is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Identifying information includes your name, photos, LinkedIn URL, email address and more.