ZappRx ZappRx

As Director of Product Management, you will provide market-based strategy to inform a product roadmap which launches ZappRx’s platform into the market. This includes a go-to-market strategy for early-stage offerings and developing new products for the company, grounded with a vision for long-term value for ZappRx. You will build products from existing ideas and help to develop new ideas based on your industry experience and your contact with customers and prospects. You are both business and technical savvy; have a big-picture vision and a track record of making that vision a reality. You must enjoy spending time in the market to understand their problems and find innovative solutions for the specialty medication market.

You must be able to communicate with all areas of the company, effectively communicating clinical concepts and workflows to non-clinical team members. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.

Key Responsibilities

  • Managing the ZappRx specialty medication prescribing platform product life cycle, including both strategic planning and tactical activities
  • Specifying market requirements for current and future ZappRx products by conducting market research
  • Driving a solution set across development teams (primarily Marketing, Development/Engineering and Services) with a demonstrated ability to lead in a matrix environment
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Must be able to show examples of having developed and implemented business strategies, driving impactful results according to plan.
  • Analyzing potential partner relationships for the product, including build versus buy decisions
  • Support the Commercial Team in finding pilot customer sites for co-development of new platform offerings

Requirements

  • Collaborate with Sales leadership and Marketing to move qualified leads through the selling process
  • Determine and engage both the primary user(s) as well as decision maker(s) within each prospective client account
  • Manage data for prospective clients in Hubspot, ensuring all communications are logged, information is accurate and pertinent documents are attached
  • Overcome objections; effectively analyze problems, determine appropriate action for solutions, and exhibit timely and decisive action
  • Present software solutions (via web presentation and face-to-face meetings), present contracts, and close sales
  • Meet company-defined quarterly Sales objectives
  • Collaborate cross functionally with internal resources to transition closed contracts to implementation activities
  • Enhance selling efforts by understanding competitor products’ strengths, weaknesses, opportunities and threats
  • Maintain in-depth working knowledge of ZappRx’s systems, proactively learning new features and enhancements
  • Manage data for prospective clients in Hubspot, ensuring all communications are logged, information is accurate and pertinent documents are attached
  • Attend select tradeshows, conferences, internal events and other marketing activities
  • Provide feedback to the company regarding customer concerns and/or customer-requested features and enhancements
  • Work flexible schedules to accommodate project deadlines, tradeshows, or marketing events and frequent travel including overnight stays (upwards of 60%)
  • Travel by car and/or plane required to manage geography
  • Represent the ZappRx brand with integrity

Essential Skills and Experience

  • 5+ years of software product management experience, including using scrum methodology, with a track record for converting abstract concepts into production of quality products supported by a sound business case
  • Expertise in specialty medications from the standpoint of various market stakeholders – pharmaceutical companies (including contracted hub services), specialty pharmacies, health plans/PBMs, providers and consumers/patients. Expertise in the Prior Authorization, Benefits Investigation and Verification, and communication between stakeholders’ processes preferred.
  • Clinical degree or similar work experience is a strong plus (ex/ RPh, PharmD, RN).
  • This position requires limited domestic travel to customer and non-customer sites.
  • Must possess high-energy, team-first positive attitude and be motivated to work in a fast-paced, small company environment

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