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Shopping and Transparency: Blockchain in Retail (Samantha Zirkin, Point 93)

Thursday, January 17 @ 6:00 pm - 9:00 pm

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Samantha Zirkin is a retail personalization expert, focused on utilizing blockchain and a novel form of dynamic, equitable pricing. She believes that the future of commerce will be defined by a decentralized platform in which customers will wield and monetize their personal data. At Point 93, she helps customers partner with retailers to create value for both sides.

She is passionate about corporate social responsibility, especially worker’s rights and supply chain transparency.

• Delivering effective revenue maximization strategies and allowing retailers to partner with their customers in evolving more ethical, sustainable business practices.

• Capturing and analyzing data that will allow for unique market insights, individualized customer profiles, trend analytics, and far more accurate business forecasting.

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Brandeis University
415 South Street
Waltham, MA
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