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Optimizing the Customer Lifecycle: Onboarding and Retention Tactics That Lead to Referrals

Tuesday, September 17, 2019 @ 8:30 am - 10:00 am

RSVP / Register

It’s so incredibly important to delight a client during the onboarding process and create a repeat customer.

A successful startup knows how to onboard and retain customers, and a very successful company knows how to leverage these customers—through referrals, secondary marketing, and reputation management—to maximize reach.

In this workshop, we’ll cover how to find the right match for free first experiences (via trials, samples, content, and consultations) and how to form habits, set expectations, and get to that “wow” moment that will seal the deal and help your customers work for you.

This event is part of the Customer Success & Support Track at Startup Boston Week 2019. And is perfect for companies in the Early Stage. 

Speaker to be announced soon!



This is a Startup Boston Week event.

Startup Boston Week is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 16th-20th, 2019 Startup Boston Week brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston’s startup ecosystem.

Thank you to our event partners! 

About Matter:

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With 15 years of experience working with companies ranging from startups to large enterprises, we understand the fast speed and challenges inherent in marketing a new brand. Whether you’re building a business or growing a brand, we can help you achieve the success you deserve.

About CIC Boston:

One of Boston’s largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston’s startup scene including Venture Cafe, District Hall, and MassRobotics.


RSVP / Register


CIC Boston
50 Milk Street
Boston, MA
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