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Enterprise Sales for Startups: Demonstrating Credibility and Closing the Deal

Monday, September 16, 2019 @ 12:00 pm - 1:30 pm

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A real test of your startup’s viability is having enterprise customers. How do you get enterprises to take your calls, listen to your pitch, and take you seriously? This session will talk about what enterprises deal with in evaluating new solutions and the viability of vendors who are new, small, or untested. We’ll explore the elements of credibility—how to build it, how to convey it, and how to live up to it.

If your B2B startup is targeting enterprise-level customers, you’re often facing a tough sales challenge. Building relationships, establishing credibility, finding the decision makers, and nurturing internal champions can all be more difficult when selling to massive corporations. With credibility often a crucial factor in a company’s decision to purchase, finding your startup’s first customers can be the hardest step.

Join us for a panel session where we’ll hear from startup founders, sales leads, and corporate development professionals who seek innovation and buy from startups. They’ll share lessons learned and key factors you’ll need to know to get your first customers before you run out of runway.

This event is part of the Sales & Marketing Track at Startup Boston Week 2019. And is perfect for companies in the Early Stage. 

Our Speakers:

Chris Reisig – Operating Partner, Jungle Ventures

As the operating partner of Jungle Ventures, Chris current supports the go-to-market and business development strategies of the firms B2B portfolio companies. He is also a core member of the Underscore VC team and serves as an executive advisor for numerous startups. Before his time at Jungle Ventures, Chris was the SVP of Worldwide Sales and Services at Dyn and the Senior VP of Global Accounts at VMTurbo, in addition to holding many other VP-level positions for numerous sales teams.

More speakers to be announced soon!



This is a Startup Boston Week event.

Startup Boston Week is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 16–20, 2019 Startup Boston Week brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston’s startup ecosystem.

Thank you to our event partners! 

About Matter:

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With 15 years of experience working with companies ranging from startups to large enterprises, we understand the fast speed and challenges inherent in marketing a new brand. Whether you’re building a business or growing a brand, we can help you achieve the success you deserve.

About CIC Boston:

One of Boston’s largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston’s startup scene including Venture Cafe, District Hall, and MassRobotics.

RSVP / Register


Monday, September 16, 2019
12:00 pm - 1:30 pm
Event Category:


CIC Boston
50 Milk Street
Boston, MA
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